+
ideology
american dream
light&airy living
industrial quality
mass production
plywood
+
obese Eames chair by Mark Wentzel
Every design has an agenda and a certain ideology behind it.
In Eames case, they proposed a new way of American living - light, airy, low cost and easily built. Their architecture was targeted towards happy, healthy families, themselves being an iconic example. But then what about the singles, gay couples, etc.? Eames social programme tended to exclude the margins of society, marketing the idealistic couple example.
Is our design work symptomatic of our values and morals at all? It certainly has a personal signature in intricacy of details or in volumes or in spatial arrangements or in use of materials, etc.
Interestingly, I have received a comment in one of the crits that my designed object does not reflect the sensitivity of my drawings. Does it mean my work should have a consistent preprogrammed quality throughout?
And one more question - where do our tutors' opinion start to uniform our work instead of merely pointing it towards in the right direction?
No comments:
Post a Comment